A free market economy is a purely capitalist venue that is run on the law of supply and demand without little or no government intervention. A key feature of this economy type is the absence of coerced transactions or conditions on transactions, characterized by private ownership, freedom of choice, self-interest, optimized buying and selling platforms, competition, and limited government intervention. As the profit drives all commerce and forces businesses to operate as efficiently as possible to avoid losing market share to competitors, it also optimizes efficieny and innovation.