Digg
Digg is a pioneering social news and digital media platform that curates and showcases the most interesting and trending stories on the internet. Launched in 2004, Digg quickly became one of the first major platforms for user-generated content and social news aggregation, fundamentally shaping how people discover, share, and discuss online content. At its peak, Digg attracted more than 38 million monthly users, influencing the rise of platforms like Reddit, Twitter, and other social media networks. In 2025, Digg was rebooted under the leadership of founder Kevin Rose and Reddit co-founder Alexis Ohanian, with a vision to revive the spirit of early internet communities while integrating modern features. The relaunched Digg aims to blend human-driven curation with advanced AI moderation tools, creating a more authentic, engaging, and trustworthy social news experience that addresses the shortcomings of traditional Web2 platforms.
DIGG RELAUNCH
Digg, the pioneering social news aggregation platform, has been reacquired by founder Kevin Rose alongside Reddit co-founder Alexis Ohanian, with longtime collaborator Justin Mezzell stepping in as CEO.
The relaunch is backed by True Ventures and Seven Seven Six, signaling strong investor confidence in Digg’s renewed vision.
The platform is being rebuilt to restore community, authenticity, and meaningful connection while tackling long-standing issues like spam, bots, and toxic behavior.
Unlike Web2-era platforms, Digg is embracing AI as an assistant, not a replacement, ensuring that human judgment and community input remain central to moderation and curation.
KEY FEATURES & USER EXPERIENCE
Feeds & Voting – Digg retains its iconic “Digg” upvote system, while the traditional “Bury” downvote is being reimagined or limited to encourage healthier discussions.
Multiple Content Feeds – Users can explore curated streams like Most Dugg, Trending, Heating Up, and Newest, with options to view content from the full platform or personalized feeds from followed communities.
Communities & Categories – At launch, Digg offers curated categories such as technology, finance, entertainment, sports, art, and science, with plans to expand to broader user-driven community creation.
Profiles, Rewards & Leaderboards – User profiles highlight activity, achievements, and posts, with gamified rewards like “Gems” for spotting viral content early. Leaderboards showcase top posts, top diggers, and top commenters, fostering healthy competition.
AI-Powered Moderation – Using “Digg Intelligence,” AI tools assist with spam filtering, harmful content detection, and bot removal, while human moderators and community-driven reporting maintain oversight.
Anti-Bot & Authentication Measures – Digg emphasizes human verification to ensure authentic participation, with potential integrations like Privy for optional embedded crypto wallets and crypto-friendly account features.