Nielsen Holdings

Entity Type
Founding Date

Nielsen Holdings is an American, UK-domiciled, information, data and market measurement firm that provides clients the understanding of what consumers watch and what they buy and how those choices interact. They are a global measurement and data analytics company that sheds light on the most complete and trusted view available of consumers and markets worldwide. Nielsen is an S&P 500 company that operates in over 100 countries, covering more than 90% of the world’s population, and employs approximately 44,000 people worldwide.

  • While the Nielsen brand is most often associated with television ratings, those TV ratings services comprise approximately one-quarter of the company's business and revenues.
  • Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect.
  • Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function.
  • Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights.