A system of buying and selling of goods and services by offering them for bidding and selling it to the highest bidder, the Auction industry is a venue for investment bankers to attract the highest possible bidder for a company on sale. Online auctions are popular with sellers because the huge number of potential bidders makes it easier for them to get a good price for virtually any item they have to sell. Establishments in this industry provide the web platform for retail auctions, but do not take title to the goods being sold. These platforms may also provide services to facilitate selling and the transfer of title from one party to another, including marketing, advertising, pricing, escrow, storage, pick, pack, and shipping, and other services.