Roger Mitchell is the Founder of Albachiara SAGL, an international knowledge company headquartered in Vacallo, Switzerland. With more than 30 years of experience in sports journalism, he is regarded as one of the world’s foremost authorities on SportsTech. Mitchell is also a content professional who helps clients profit from the disruption in business models with AI production, social distribution, and new revenue streams. As a firm believer in economic value added and value investing, he introduces sustainable solutions to minimize the cost of growth capital.