Vladislav Lazarov is the Global Head of Product for Web3 at Adidas. Prior to his current role, he was adidas' Global Senior Director of Digital Products, responsible for the strategic vision and delivery of all adidas commercial mobile applications. Lazarov is passionate about technology and has extensive experience in the delivery and deployment of mobile end-to-end solutions. He has worked on some of the biggest mobile systems in the German iOS and Android stores and on the global mobile applications presence of adidas. Prior to joining adidas, he was a Technical Product Manager and Senior Software Engineer at CaperWhite, where he managed the development of the #1 ranked German App Store for the Manufacturum iPad app and Lidl iPhone app.
Lazarov was responsible for the strategic product leadership for the hype launch platform across all channels, including web, apps and retail.
He also led the digital capabilities strategy and product development for new circular business models models models models models around product take back, upcycling and e-commerce.
He developed an app for sales representatives of Bayer AG and the DB Navigator app and its underlying platform.
Lazarov has appeared as a guest on Real Vision.