Advertising Titans! is a collection of insightful references that applies for everyone involved in the marketing industry. With interviews from today’s sharpest, most-brilliant marketing legends, their valuable insights can teach anyone who wishes to grow their business with the right balance of advertising to generate maximum wealth with minimum risk. This book ensures that these titans are the prime examples of their expertise—from web copywriting to direct mail, from building a hyper-responsive list, to an in-depth discussion of building a multi-million dollar business from scratch.
These Advertising Titans include:
1. Joe Sugerman - Mail Order Maverick
2. Roy Williams - The Wizard of Ads®
3. Jon Spoelstra - Author of Marketing Outrageously
4. Randy Gage - The Millionaire Messiah
5. Bob Bly - Author of The Copywriter's Handbook
6. Joe Vitale - The Buddha of the Internet
7. David Garfinkel - The World's Greatest Copywriting Coach
8. Alex Mandossian - King of Postcard Marketing
9. Maria Veloso - Author of Web Copy That Sells
10. Ted Ciuba - America's Foremost Internet Marketing Consultant