Publications

Blue Ocean Strategy

Type
Link
Cost
Paid
Published
2004
Updated
2015
Full Name
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. It challenges everything you thought you knew about the requirements for strategic success. It argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, this perennial bestseller argues that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

OVER 4 MILLION COPIES SOLD

WALL STREET JOURNAL, BUSINESSWEEK, FAST COMPANY BESTSELLER

TRANSLATED INTO 46 LANGUAGES

THINKERS50 STRATEGY AWARD FOR THE BEST BUSINESS BOOK OF THE DECADE

THE FAST COMPANY LEADERSHIP HALL OF FAME

WINNER OF THE CARL S. SLOANE AWARD FOR EXCELLENCE IN MANAGEMENT CONSULTING


"One of the bestselling business books of the century" 

Financial Times


"Blue Ocean Strategy is the most successful book on business master-planning"

The Economist


"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market."

Qantas The Australian Way