Building a StoryBrand offers a proven solution to the struggle business leaders face when talking about their businesses. In this book, bestselling author Donald Miller provides a 7-part framework to help you present a clear, effective message that’d get your customers’ attention and grow your business. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
BUILDING A STORYBRAND TEACHES YOU:
The 7 universal story points all humans respond to
The real reason customers make purchases
How to simplify a brand message so people understand it
How to create the most effective messaging for websites, brochures, and social media