Confronting Reality

Confronting Reality is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality, you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. Confronting Reality shows how to use the business model to develop a robust, reality-based process for thinking about the specifics of your business in a holistic way.