Crossing the Chasm
Crossing the Chasm is an essential handbook for bringing cutting-edge products to larger markets. In this newly-revised and updated third edition, author Geoffrey Moore challenges innovators and marketers to ultimately accelerate the adoption of these strategies by offering new insights into the realities of high-tech marketing. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. Moore also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
PRAISE FOR THE BOOK
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
—James A. Unruh, CEO, Unisys
"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
—Joe Schoendorf, executive partner, Accel partners
"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of science s and universities incorporating the chasm insight into your operations, you have to be worried about your future."
—Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group