Debunkery is a "comberation," an operation that is part combination and part abomination. Ken Fisher explains why countless investors fail to gain the long-term results they yearn for. The short answer is these investors fail to examine if what they believe is true and are therefore blinded by biases, ideology, tradition, or any number of cognitive errors.
"It's about time someone drove a stake into the folklore that permeates Wall Street, and Mr. Fisher does it in convincing-and often entertaining-fashion."
—The Globe and Mail, November 2010