Epic Content Marketing
Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act—without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Praise for Epic Content Marketing
"This is a brilliant canter through the rapid and ever-changing world of content marketing."
— Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola
"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."
— Jay Baer, NYT Best-Selling Author of Youtility
"Listen to this guy. He really understands the new world of marketing."
— Don Schultz, Professor Emeritus at Northwestern University's Medill School of Journalism
"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share."
— David Meerman Scott, bestselling author of The New Rules of Marketing and PR.
"If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way."
— Mitch Joel, President Twist Image
"Joe Pulizzi has made me a content believer!"
— Katherine Button Bell, Vice President & Chief Marketing Officer Emerson
"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles and core strategies of our field in a way that's easy-to-understand, inspiring and entertaining."
— Julie Fleischer, Director, Media & Consumer Engagement at Kraft Foods
"For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again."
— Ann Handley, Chief Content Officer, MarketingProfs
"Epic Content Marketing gives all the details practitioners need without over-complicating."
— Professor Joann Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill