Selling is persuasion—and what a better skill is there to have in today's business world? Whether you are new to sales or want to improve your technique, the basics of selling are broken down into six simple stages. How to Sell contains pages of sound and proven advice. It provides all you need to know to become a supreme salesperson. Illustrated throughout with colorful and useful charts, graphs, and sidebars, this guide guarantees a bright future in sales.