How to Win Customers and Keep Them for Life
How to Win Customers and Keep Them for Life presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide contains everything you need to know about successful selling and—most important of all—how to win customers for life.
Praise for How to Win Customers and Keep Them for Life
"A powerhouse, a classic."
— James B. Patterson, bestselling novelist, and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.
"An invaluable, easy-to-follow blueprint for winning, serving, and keeping customers...This book is a must for any business." ."." ." ."." ." ."." ." ."." ." ."." ." ." ."
— Jere W. Thompson, President and CEO, The Southland Corporation
"I've always believed that it's a mistake to separate selling, managing, and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results."
— Ed Flanagan, President, Sales Marketing Executives--Greater New York