Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. It shares hard-won advice on how to connect with customers and beat the competition. It shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Praise for Jab, Jab, Jab, Right Hook
"Learning how to optimize your social media network from Gary Vaynerchuk is like learning how to optimize a TV network from Les Moonves. He understands how to marry the story to the platform and create movement."
— Ashton Kutcher
"Marketers have never had so many opportunities and challenges to engage the right customer in the right way with the right context. In his no-nonsense way, Gary Vaynerchuk offers important advice on how social media can make your business better."
— Beth Comstock, Chief Marketing Officer of General Electric
"I don't always write book clubs, but when I do, they are for Gary Vaynerchuk's awesome book about content and marketing."
— Jonah Peretti, Founder of BuzzFeed
"At a time when there's so much confusion about how to post and what to post, Gary Vaynerchuk's #JJJRH is exactly what the social media doctor ordered."
— See Sreenivasan, Chief Digital Officer of Columbia University