Let My People Go Surfing
Let My People Go Surfing is a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. It is the personal story of a man who brought doing good and having grand adventures into the heart of his business life. Yvon Chouinard is a legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. In Let My People Go Surfing, he shares the tenacity and courage that have gone into being the leader of one of the most eco-friendly companies on earth. Starting with his underprivileged childhood as an immigrant, Chouinard went on to tell his early fame as a successful mountain climber, and his Patagonia's dedication to environmental responsibility and quality.
"Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope."
— Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard....Unique and compelling."
— San Francisco Chronicle
"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character....For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent."
— USA Today
"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing."
— Dave Foreman, The Rewilding Institute