Natural Capitalism

Natural Capitalism is a groundbreaking book that reveals how today's global businesses can be both environmentally responsible and highly profitable. It describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations. It shows how, by firing the unproductive tons, gallons, and kilowatt-hours, it's possible to keep the people who will foster the innovation that drives future improvement.