Seeing What's Next

Seeing What’s Next presents a groundbreaking framework for predicting outcomes in the evolution of any industry. It offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, Seeing What’s Next illustrates the predictive power of innovation theory in action.