Smarter Faster Better is a story-filled exploration of the science of produ of produ of productivity. At the core of this book are eight key concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Each chapter takes a deeper dive into each critical concept through compelling storytelling of real-life case studies backed with the scientific data to prove the theory. Author Charles Duhigg places particular emphasis on the importance of individual agency and engagement: according to him, success comes from proactive transformation, as opposed to passive acceptance. Smarter Faster Better showcases different scenarios within prominent organizations such as Google, Air France, Disney and hit show Saturday Night Live. It draws on the latest findings in neuroscience of produ of produ, psychology, and behavioral economics, as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters.