Publications

Surviving A Downturn

Type
Link
Cost
Paid
Published
2007
Updated
2011
Full Name
Surviving A Downturn: Building A Successful Business Without Breaking The Bank

All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference. Surviving A Downturn helps small business owners grow their business imaginatively, effectively, and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, this book is packed with ideas that really work, real-life examples, step-by-step advice, and sources of further information.

Realistic but inspiring, this book covers:

  • Realizing there's a problem
  • Focusing on what you do best: your core business
  • Spending sensibly
  • Being paid on time
  • Cutting down on inefficiency
  • Steadying the ship: maintaining staff morale
  • Working at external relationships
  • Working out survival tactics and ways to stick to them
  • Keeping up the good work and not letting things slip