The Competitive Strategy
The Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. His framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. The Competitive Strategy has redefined how Fortune 500 companies formulate strategy and has become essential reading in top MBA programs worldwide.
PRAISE FOR THE BOOK
"Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top."
"American executives are grasping for a logic to global competition. Mr. Porter...has given them one."
—The New York Times
"Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management."
—Strategic Management Journal
"Any manager who studies and uses the materials in this book should be able to devise more successful strategies."
—Journal of Business Strategy