The Disruption Dilemma identifies new ways to understand disruption and suggests new tools to manage it. It describes the full range of actions business leaders can take to deal with each type of disruption, from self-disrupting independent internal units to tightly integrated product development. But therein lies the disruption dilemma: A firm cannot practice both independence and integration at once. The Disruption Dilemma shows business leaders how to choose their strategy so their firms can deal with disruption while continuing to innovate.
Praise for The Disruption Dilemma
"This important and thought-provoking book has been a source of fresh, new insights for me. Even when Gans disagrees with my work, it has given me a chance to improve what the theory needs to say."
— Clayton M. Christensen, Professor, Harvard Business School and author of The Innovator's Dilemma
"A very good introduction to the game theory and institutions of “disruptive innovation,” the book also dispels many myths about that concept."
— Tyler Cowen, Professor, George Mason University and Blogger at Marginal Revolution
"Joshua Gans builds on decades of experience in strategy and technology to provide a novel and insightful approach to understanding the sources of disruption and strategies to defend against it."
— Susan Athey, The Economics of Technology Professor, Stanford University, and winner of the John Bates Clark Medal
"Joshua Gans has a rare combination of skills—he's a highly rated economic theorist, he's a careful student of business strategy, and he's an extraordinary expositor. The result is a book that draws upon the deepest insights of economics, applies them to some of the most pressing strategic issues of the day, and delivers usable insights with his customary charm and grace."
— Justin Wolfers, Professor of Economics, University of Michigan
"What is disruption? Why does it matter? What can and should companies do about it? With compelling case studies and clear logic, The Disruption Dilemma cuts through the fog of the confused debate on this overused term and the weak thinking that has dominated the field of innovation and offers business and analysts the tools to think ahead."
— Luis Garicano, Professor of Economics and Strategy, London School of Economics
"Disruption is a concept that is widely cited but poorly understood. At last, Gans provides the clarity that innovators, incumbents, and academics have long been seeking."
— Erik Brynjolfsson, Director of the MIT Initiative on the Digital e onomy, and co-author of the New York Times Best Seller The Se ond Machine Age