The Four
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. In this book, he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Praise for The Four
“An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious series of stories built with great writing. It keeps you entertained to make sure you’re informed.”
— 800-CEO-READ
“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com, Apple, Facebook, and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.”
— Brad Stone, Bloomberg Technology
“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.”
— Publishers Weekly, “The Top 10 Business Books of Fall 2017”
“Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.”
— Calvin McDonald, CEO of Sephora