The Little Red Book of Selling
The Little Red Book of Selling is a pocket guide that delivers strategies for success that will last a lifetime. Sales trainer Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills. The principles fall into three categories: practicing success habits, preparing for success, and selling effectively. The book is packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives. With these tried and tested principles, you will learn the ins and outs of the field and master the fundamentals of selling success. The Little Red Book of Selling is a perfect reminder of the kind of attitude, discipline, and creativity that is needed to not only establish a career as a sales person, but to truly succeed at it.
THE 12.5 PRINCIPLES OF SALES GREATNESS
Principle #1: Kick your own ass
Principle #2: Prepare to win, or lose to someone who is
Principle #3: Personal branding is sales: It’s not who you know, it’s who knows you
Principle #4: It’s all about value, it’s all about relationship, it’s not all about price
Principle #5: It’s NOT work, it’s NETwork
Principle #6: If you can’t get in front of the real decision-maker, you suck
Principle #7: Engage me and you can make me convince myself
Principle #8: If you can make them laugh, you can make them buy!
Principle #9: Use CREATIVITY to differentiate and dominate
Principle #10: Reduce their risk and you’ll convert selling to buying
Principle #11: When you say it about yourself, it’s bragging. When someone else says it about you, it’s proof
Principle #12: Antennas up!
Principle #12.5: Resign your position as general manager of the universe
ABOUT THE AUTHOR
Jeffrey Gitomer, dubbed as "The King of Sales," is a recognized speaker and successful salesman.
He is a sales veteran who has consulted with big names such as Apple, Coca-Cola, and Microsoft, among others.
He is the The New York Times bestselling author of The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.