The Sustainable Edge
The Sustainable Edge is an easy-to-reference practical guide that is aimed to inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business. Relying on insights and proprietary tools, this book teaches you how to achieve your goals across four key areas: your business, your teams, your clients, and your personal lives. This work is an important read for entrepreneurs in search of achieving a sustainable edge in their careers and their lives.
Praise for The Sustainable Edge
''Through discovering a powerful ''why'' that guides business decisions, Ford and Carson outline a formula for both meaningful differentiation as well as self-care. I can say with confidence that reading this book when I was starting my own business would have saved me three years of floundering!''
— Dr. Daniel Crosby, CEO, Nocturne Capital
''I've worked with Ron for more than 10 years-he's a true visionary. His success is inspiring, and financial professionals in every stage of their career would benefit from taking his advice and reading the life lessons shared in The Sustainable Edge."
— Edmond Walters, Founder and CEO of Emoney Advisor, LLC.
''Ron Carson once again delivers valuable insights to his readers. However, the lessons shared in The Sustainable Edge may be the most valuable yet. Living a balanced life is simply said and difficult to achieve. Ron Caron and Scott Ford simplify this goal and provide tools you can use to lead a meaningful life.''
— Steven D. Lockshin, Principal, Adviceperiod
''I have benefitted greatly from Ron's insight on advisor's practices over our 25-year history. He can do for you what he does for me--raise the bar on getting to top performance and strategy. If you are ready to move forward, I strongly recommend you move your practice upward by reading this book.''
— Mark Cassady, CEO, LPL Financial
''The Sustainable Edge is a real how-to book that will give any entrepreneur some tools and a useful reminder of the fundamentals in scaling up any business. It's always powerful for business.owners to read what other entrepreneurs have specifically done to be successful.''
— Verne Harnish, Founder of the Entrepreneurs' Organization
''I've always been a great believer that the route to success in any endeavor begins with the recognition of those things that cause you to lose or the ways in which you can lose and the elimination of those things. Once you have recognized and gotten rid of the reason why you can lose, now you are on the road to winning. Ron Carson's book The Sustainable Edge covers this approach completely.''
— Bobby Knight, Retired NCAA Hall of Fame Coach
''I've witnessed Ron speak, and just like an athletic coach, I watched the advisors take the information and inspiration from his talk to help each one of them accelerate their ability to achieve success.''
— Joe Buck, American Sportscaster