The Three Rules

The Three Rules details how exceptional companies deliver superior perfor­mance over the long run despite facing the same constraints as its competitors. It carefully presents twenty-seven com­panies under the microscope to uncover what made the stand-out performers different. The rules featured in this guide provide an indispensable compass that any company can use to chart its own path to greatness. The Three Rules' guidance will increase the chance that your organization can become truly exceptional.