What the CEO Wants You To Know
Completely rewritten for today’s business world, What the CEO Wants You to Know describes the fundamentals behind every business, from street vendors in Mumbai to Fortune 500 companies. Written in the most accessible language imaginable, this book explains the ins and outs of how companies work, from gross revenue and operating costs to inventory and cash flow, from turnover, profits, and margins, to return on capital and accounts payable and receivable. A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers.
"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."
— Jac Nasser, CEO and President, Ford Motor Company
"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."
— Larry Bossidy, former Chairman and CEO, AlliedSignal
"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."
— Chad Holliday, Chairman and CEO, Dupont
"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."
— Dave Robino, Vice Chairman, Gateway Computer
"Finally, a book that shows how business really works."
— Bob Nardelli, President and CEO, GE Power Systems
"Business acumen-Ram Charan's term for using the universal laws of Business -- is the name of the game today."
— Lois D. Juliber, COO, Colgate-Palmolive