Alex Hormozi
Alex Hormozi is the Owner, Co-Founder, and Managing Partner of Acquisition.com, a private equity and advisory firm that invests in and scales founder-led companies. A renowned entrepreneur, investor, and business strategist, he built and scaled four companies across software, services, e-commerce, and brick-and-mortar industries to generate over $120 million in cumulative sales within four years—without outside capital. Beyond his track record as a business operator, Hormozi is a bestselling author, podcaster, and influential content creator, sharing proven strategies to help entrepreneurs grow and scale their businesses.
Alex Hormozi Professional Experience / Academic History
Professional Experience
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Founder and Managing Partner
Academic History
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B.S., Human & Organizational Development
ABOUT ALEX HORMOZI
Hormozi is widely recognized as an expert in acquisitions, business monetization, and sales strategy.
He first rose to prominence in the fitness industry, where he successfully built and scaled multiple gyms while pioneering innovative customer acquisition and revenue growth strategies.
Today, through social media, books, and his top-ranking podcast, Hormozi shares actionable insights on scaling companies, sales tactics, marketing, and personal development.
Before launching his first business, he worked as a management consultant for a boutique strategy firm.
ACQUISITION.COM
Alongside his wife and business partner, Leila Hormozi, Alex leads Acquisition.com, a private equity and advisory firm whose portfolio companies collectively generate over $200 million in annual revenue (as of 2024).
Their early success began by licensing their boutique gym model to over 5,000 gyms worldwide, followed by launching complementary supplement and software businesses.
In 2021, they sold a 66% stake in their fitness ventures to American Pacific Group at a $46.2 million valuation.
SUCCESSFUL VENTURES
Hormozi cemented his reputation with Gym Launch, a business consulting company that transformed how gyms attract leads and increase profitability.
In 2019, he expanded into health and wellness with Prestige Labs, a supplement brand designed to help gym owners add new revenue streams.
He later entered the tech space with ALAN, a software company built to improve customer acquisition for brick-and-mortar businesses.
These ventures established Hormozi as a leading voice in entrepreneurship, sales optimization, and scalable growth.