Alex Hormozi

Alex Hormozi

Formal First Name
Alexander (Alex)
Location

Alex Hormozi is the Co-Founder and Managing Partner of Acquisition.com, a venture capital firm that invests in and accelerates the growth of promising companies. He is a celebrated business leader, investor, entrepreneur and influencer. Notably, he scaled four companies across various industries—software, service, e-commerce, and brick & mortar—to over $120 million in cumulative sales within just four years without any outside capital. Hormozi is also a prolific content creator who leverages his extensive business experience to educate and inspire budding entrepreneurs. He has gained a significant following online, inspiring others through his books, podcast, and entrepreneurial insights.

Professional Experience


Academic History

MORE ABOUT ALEX HORMOZI

  • Hormozi is widely considered an acquisition and monetization expert

  • He is best known for his successful ventures in the fitness industry, where he built and scaled multiple gym businesses and developed innovative customer acquisition strategies.  

  • Through social media and podcasts, he shares invaluable insights on scaling businesses, effective marketing strategies, sales tactics, and personal development.

  • He worked as a management consultant for a boutique strategy firm for two years after graduating before starting his first business.


ACQUISITION.COM

  • Under Alex and Leila's leadership, Acquisition.com's portfolio of companies generate over $200 million annually as of 2024.

  • Their initial success came from packaging and licensing their boutique gym model to 5000+ gyms worldwide, followed by launching complementary supplement and software companies. 

  • In 2021, they sold a 66% stake to American Pacific Group at 46.2 Million Dollar valuation.


SUCCESSFUL VENTURES

  • Hormozi made waves when he transitioned into the world of business consultation through his company Gym Launch. 

  • He established himself as an authority on generating leads and maximizing sales efficiency within the fitness industry.

  • In 2019,he further diversified by founding Prestige Labs, a supplement company that helped the gyms he worked with generate additional revenue streams.

  • He later entered the tech space with the launch of ALAN, a software company that enhances customer acquisition for brick-and-mortar businesses.