Alex Osterwalder
Alex Osterwalder is a business theorist and one of the world's most influential strategy and innovation experts. A visionary in business strategy, his work has changed how established companies do business and how new ventures get started. He is the Co-Founder and CEO of Strategyzer, a business consulting firm and innovative powerhouse. Along with Yves Pigneur, he is best known for creating the Business Model Canvas, a tool for designing and mapping business models. They also invented the Value Proposition Canvas and Business Portfolio Map, practical tools that are trusted by millions of business practitioners. He is also the author of Business Model Generation, which sold more than 1.5 million copies and translated in 30 languages.
Alex Osterwalder Professional Experience / Academic History
Professional Experience
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Founder and Chief Executive Officer
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Senior Research Fellow
Academic History
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Ph.D., Management Information Systems
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M.A., Political Science
EXPERTISE
Alex is ranked among the top 10 of the leading 50 management thinkers worldwide.
He is known for simplifying the strategy development process and turning complex concepts into digestible visual models.
His approach to business modeling has become widely popular among entrepreneurs, startups, and established organizations for designing and iterating on their business models.
His tools have been trusted by leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.
Alex is a globally sought-after speaker who shares his strategies with top universities, Fortune 500 companies, and prestigious innovation conferences.
BUSINESS MODEL CANVAS
Business Model Canvas is a strategic management tool for developing, visualizing, and communicating new or existing business models.
The canvas is a visual chart that helps entrepreneurs and managers map out the nine key building blocks of a business model.
The nine key building blocks include Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.
RECOGNITIONS
Thinkers50 Strategy Award
European Union's Inaugural Innovation Luminary Award
2021 Thinkers50 Ranked No. 4
2017 Thinkers50 Ranked No. 7
2015 Thinkers50 Ranked No. 15
2015 Thinkers50 Strategy Award
EARLY CAREER
In 2019, Alex chaired the prestigious Drucker Forum, the premier annual business management conference.
He was a Senior Research Fellow at University of Lausanne, where he focused on business model design, information and communication technologies.
He was a Journalist for BILANZ and Co-Founder of Netfinance.