Business Model Generation
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Business Model Generation features powerful, strategic tools and explains the most common business model patterns based on concepts from leading business thinkers, and helps you reinterpret them for your own context. Designed for doers, this book teaches you how to systematically understand, design and differentiate your business mode. It features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model ― or craft a new one.
ABOUT BUSINESS MODEL GENERATION
Business Model Generation teaches you powerful and practical innovation techniques used today by leading companies worldwide.
It teaches you how to systematically understand, design, and implement a new business model ― or analyze and renovate an old one.
Business Model Generation is for those who embrace new, innovative Models of value creation.
It offers you powerful, simple, tested tools for understanding, designing, and implementing business models.