People

Cuy Sheffield

Cuy Sheffield

Formal First Name
Cuy

Cuy Sheffield is Vice President and Global Head of Crypto at Visa, leading the crypto product team within the fintech product organization. He and his team are focused on connecting crypto and blockchain networks to their trusted, global payment network and propelling innovation to deliver even more access and value to the crypto ecosystem. Sheffield is a recognized leader in the crypto industry with a long history of success in tech. Prior to joining Visa, he worked on business development for TrialPay, a fintech startup that Visa acquired in 2015. He is also an avid NFT collector.

Professional Experience


Academic History

VISA

  • Sheffield is credited with helping Visa become one of the most active companies in the crypto space.

  • As crypto head, he leads the product crypto team within Visa's digital partnerships, innovation, and fintech organization. 

  • He has led Visa's efforts to explore, build, and scale the use of cryptocurrencies and blockchain technologies.


CURRENT APPOINTMENTS

  • Fellow, Visa Economic Empowerment Institute

  • Co-Chair, World Economic Forum's Global Future Council on Cryptocurrencies

  • Advisory Group Member, Digital Dollar Project

  • Mentor, East Bay College Fund


EARLY CAREER

  • He was a Strategic Partnerships Associate at Yub, the world's first offline affiliate network.

  • He was a Co-Founder at Pomona Ventures, a student-run accelerator that aims to encourage entrepreneurship on the Pomona College campus.


RECOGNITION


MEDIA & PUBLICATIONS