People

Lars Jensen

Lars Jensen

Formal First Name
Lars
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Location

Lars Jensen is Chief Executive Officer and Partner at Vespucci Maritime, a container shipping consultancy he founded in 2013. He has over 20 years of experience in the container shipping industry. Since 2011, Jensen has been acting as an independent strategic analyst and advisor with customers spanning container lines, ports and terminals, universities, as well as digital and IT companies. His primary aim is to provide expert assistance in strategic decision-making in the shipping sector.

Professional Experience


Academic History

COMPANIES

  • Founder of Vespucci Maritime Publishing, a publishing house  
  • Founder of SeaIntelligence Consulting, which changed its name to Vespucci Maritime in 2021
  • Founder of CyberKeel, focusing on cybersecurity in the maritime industry
  • Co-Founder of LinerGame, providing innovative training and team building in the liner shipping industry 
  • Co-Founder of LinerGrid, providing advanced tools to optimize network design for container carriers
  • Co-Founder of Sea-Intelligence, providing research and analysis, data services, and advisory services within the global supply chain industry

SPECIALTIES
  • Market Intelligence and Analysis
  • Digitalization in Shipping
  • Innovation
  • Strategic Analysis
  • Mathematical Modelling
  • Leadership
  • Teaching

EARLY CAREER
  • Prior to entering the container shipping industry, Jensen worked with technological innovation and modeling in the oil and gas industry.
  • He drove and developed market intelligence and analysis for Maersk Line, Maersk Logistics, and The Containership Company.
  • He designed and executed training courses for the Maersk Line Shipping Education as well as tailor-made training courses for individual companies.
  • He served as chief executive for 2 years for the purely online container carrier Youship.

BOOKS

  • Culture Shock in Maersk Line, outlining the changes in the world’s largest container line from the 1990s to 2015 
  • Liner Shipping 2025, focusing on the changes to come in the industry and how carriers, terminals, shippers, and forwards should navigate to be successful

MEDIA AND SPEAKING ENGAGEMENTS
  • Jensen is a highly sought-after speaker at international shipping conferences and private engagements.
  • He focuses on providing clients updated information on container market developments in a brief no-nonsense manner focusing on the facts.
  • He has appeared as a guest on Real Vision.