Competition Demystified
Distinguished Professor Bruce Greenwald presents a bold new theory of competition. He argues that there is only one key factor in determining competitive advantages: the ease to enter or expand in a specific market. Competition Demystified explains the game play if barriers to entry are strong, weak, or nonexistent. A management classic, this book will give executives strategies that can be applied whether their business is dominated by a single huge player, a handful of roughly equal players, or no one at all.
"In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler."
— The New York Times
"Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case."
— BusinessWeek
"A truly fabulous read."
— MarketingSherpa.com
"Competition Demystified" is a brilliant challenge to Michael Porters "Competitive Strategy,"
— Sylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
— The Toronto Globe and Mail