Everybody Writes
Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. In this book, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. Handley presents a hands-on field guide to consistently creating page-turning content that your audience loves. In addition, the author deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. Everybody Writes delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
THIS NEW EDITION INCLUDES:
All-new examples, tools, resources
Updated step-by-step writing framework
Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)
The same witty and practical how-to approach
How to attract and retain customers with stellar online communication
How to choose your words well, sparingly, and with honest empathy for your customers
Best practices and ideas for crafting credible, trustworthy content
YOU'LL ALSO DISCOVER:
The resources you need to write ridiculously well―with a goal of creating deeper, richer customer relationships
The joy and value of great writing (a clear, proven writing process)
The way to create a unique brand voice
Strategies for telling original stories that could come only from you
Specific approaches to the top 20 types of content that marketers write
PRAISE FOR THE BOOK
“Funny, insightful, and profoundly transformational. You can’t say that about any other book about the craft of becoming a better writer and a more brilliant marketer.”
―Andrew Davis, author and keynote speaker
“Writing is a skill, not a talent. That’s great news, because it means it can be learned. And who better to teach you the craft of commercial and professional writing than Ann Handley. This book will go a long way to helping you share your ideas and make an impact.”
―Seth Godin, author, This Is Marketing
“I never thought Everybody Writes 2 could top the original, but it does. With apologies to Top Gun: Maverick, this is the best sequel. Absolutely indispensable! Buy a copy for all people who use words for any reason.”
―Jay Baer, author, Hug Your Haters
“There is no better way to become an exceptional writer than to spend a few hours inside of Ann Handley’s head. Everybody Writes v.2 (it’s 43.5% funnier) allows you to do just that and more. I LOVED every minute of it. It’s a must for anybody…because Everybody Writes! side.”
―Ahava Leibtag, President, Aha Media Group
“This clear-sighted framework will teach you to be a better writer. It makes this daunting topic so approachable, that I got excited just to write this blurb. No joke. side.”
―Andy Crestodina, Co-Founder and CMO, Orbit Media Studios
“Here it is―the modern writer’s handbook, finely tuned to meet the needs of today’s extremely weird world. This book is the coach, cheerleader, and no-nonsense friend every writer should have by their side.”
―Beth Dunn, Marketing Fellow at HubSpot