This is Marketing

This is Marketing is an essential guide that shares a game-changing approach to marketing, sales, and advertising. In this book, marketing guru Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. At the core of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. This is Marketing teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.