Expert Secrets
Expert Secrets teaches you how to change the lives of your customers and how to grow your company. In this updated edition, author Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, helps you master the art of what to say in your funnels to convert your online visitors into lifelong customers. According to Brunson, by positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. Expert Secrets gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.
PRAISE FOR THE BOOK
“In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.”
—Alison J. Prince, BecauseICan, creator of the 0-100k System
“Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.”
—Liz Dunoon, The 10 Minute Tutor, author of Helping Children with Dyslexia
“Russell’s advice has helped me keep my business lean. For the past nine years I’ve been able to live in 65 different countries and support myself with the sale of just one ebook that costs $67.00. I’ve sold over 100,000 copies. We’ve started other business s as well.”
—Jacob Hiller, athletic performance coach and creator of The Jump Manual
“If it wasn’t for Expert Secrets, it would have been impossible to grow my business the way I have. Russell has already figured out what works and what doesn’t. I’ve been able to help over 350,000 women with my program, and that wouldn’t have been possible without the information I learned from Russell.”
—Kaelin Poulin, co-founder of LadyBoss Weight Loss
“Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.”
—Garrett J. White, founder of the Wake Up Warrior movement and author of Warrior Book
“Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.”
—Dr. Chad Woolner, DC, Align Integrated Medical Clinic
"Expert Secrets helps me better teach branding and marketing to my stylist students."
—Danielle White, founder of DKW Styling