Entities

Character

Industry
Location
Founding Date
2021

Character is a venture capital firm that provides high-integrity seed capital to startups. The firm builds on Zeratsky's and Knapp's work at Google Ventures, where they developed the Design Sprint, a radically, unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. Character works hand-in-hand with founders using the sprint method to help startups find and expand product-market fit.

THE DESIGN SPRINT

  • The Design Sprint aims to build and test a prototype in just five days.

  • You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist.


THE DESIGN SPRINT CHALLENGE

  • Monday: Make a map and choose a target

  • Tuesday: Sketch competing solutions

  • Wednesday: Decide on the best

  • Thursday: Build a realistic prototype

  • Friday: Test with target customers