Jake Knapp

Jake Knapp

Formal First Name
Jake
Location

Jake Knapp is a trailblazer in the design industry and a leading authority on innovation, product strategy, and business transformation. He is the Co-Founder and General Partner at Character, a venture capital firm that supports startups with both capital and sprint-based guidance. Knapp spent more than a decade at Google, where he played a pivotal role in driving product development and shaping some of the company’s most influential initiatives. He is best known as the creator of the Design Sprint methodology, a process that enables teams to solve complex problems and validate ideas in a matter of days. With more than twenty years of experience working with top companies, he has contributed to the creation of several highly successful products. Together with his longtime collaborator John Zeratsky, he has helped more than 300 teams design, test, and launch new products, including teams at YouTube, Gusto, One Medical, and Slack.

Professional Experience


Academic History

DESIGN SPRINT

  • The Design Sprint is a five-day problem-solving framework that draws on Design Thinking principles to help teams bring products and services to market faster.

  • The process enables organizations to tackle complex challenges through structured ideation, rapid prototyping, and real customer testing.

  • Since its creation, the Design Sprint has been adopted globally by leading organizations such as NASA, The New York Times, LEGO, and Slack to accelerate innovation and reduce development risk.


EARLY CAREER


MEDIA PRESENCE & PUBLICATIONS