Sprint
Sprint is a practical guide to answering critical business questions. Working as a designer for Google Ventures, Jake Knapp came up with a unique probleming-solving method that he coined "design sprint"—a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. His "sprints" were used on everything from Google Search to Chrome to Google X. In the Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. Together with Zeratsky and Kowitz, these designers have run over 100 sprints with their portfolio companies, overcoming challenges in all kinds of companies including healthcare, fitness, finance, retailers, and more. Sprint offers a surefire way to answer the most pressing questions for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits.
PRAISE FOR THE BOOK
“Read this book and do what it says if you want to build better products faster.”
—Ev Williams, Founder of Twitter and Medium
“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Sprint is its step-by-step breakdown of what it takes to do work that matters with speed and urgency. A Sprint is a cure for what ails companies in an ever faster world.”
—Beth Comstock, Vice Chair of GE
“Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges.”
—Tim Brown, CEO of IDEO
“Powerful methods for hatching ideas, solving problems, and testing solutions.”
—Charles Duhigg, Author of The Power of Habit
“A transformative formula for testing ideas that works whether you’re at a startup or a large organization.”
—Eric Ries, Author of The Lean Startup
“Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more do you want from a book? I wish all business books were this useful.”
—Dan Heath, Author of Made to Stick