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Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) 2nd Edition

Inspired, the second edition, will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. In this book, technology product management thought leader Marty Cagan shows you how to turn up the dial of your own product efforts, creating technology products your customers love. Inspired offers a masterclass with sections on assembling the right people and skill sets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture. The second edition proves to be the most valuable resource for technology product managers, adding the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.


"It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!"

―Avid Larizadeh Duggan, General Partner, GV (Google Ventures)

"If you only have one book on product management, this is the one."

―Chad Dickerson, Former CEO, Etsy

"This book was a catalyst for helping us transform how we organize and operate. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course."

―Ann Yauger, AVP Product, CarMax

"When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Marty's writing has helped me understand how product managers and product organizations really should work. I wish I'd had this book years ago."

―Jeff Patton, Agile Product Leadership Coach

"INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career."

―Kyrie Robinson, VP User Experience, Chegg

"INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. This book should be on the shelf of anyone in a product leadership position."

―Adam Wiggins, Co-Founder, Heroku

"INSPIRED teaches you to think like Silicon Valley's smartest product managers."

―Christina Wodtke, Author, Professor, and Startup Advisor

"For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is essential reading to remain relevant tomorrow."

―Frerk-Malte Feller, Workplace by Facebook

"When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'"

―Sarah Bernard, VP Product,

"When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. He knows the difference between great technology, and great products based on great technology."

―Bjorn Carlson, Engineering Team Lead, Google Cloud Platform