Managerial Economics & Business Strategy
Managerial Economics and Business Strategy is a balanced coverage of traditional and modern microeconomic tools that is relevant for a wide variety of managerial economics classes. It retails the emphasis on modern topics along with unique coverage found nowhere else and real-world examples: penetration pricing, oligopoly, search, vertical and horizontal integration, bargaining, and a lot more. Baye and Prince provide a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions.
This book teaches managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, and indifference curves.
Other economic tools discussed also include isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.
Table of Contents
Chapter 1 The Fundamentals of Managerial Economics
Chapter 3 Quantitative Demand Analysis
Chapter 4 The Theory of Individual Behavior
Chapter 5 The Production Process and Costs
Chapter 6 The Organization of the Firm
Chapter 7 The Nature of Industry
Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9 Basic Oligopoly Models
Chapter 10 Game Theory: Inside Oligopoly
Chapter 11 Pricing Strategies for Firms with Market Power
Chapter 12 The Economics of Information
Chapter 13 Advanced Topics in Business Strategy
Chapter 14 A Manager’s Guide to Government in the Marketplace
Case Study Time Warner Cable