Managing Content Marketing
Author
Link
Cost
Paid
Published
2011
Full Name
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or a multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. It features a marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.
You’ll learn how to:
- Build the business case for content marketing
- Develop a content marketing strategy that works for your business
- Tell a consistent story that engages your customers
- Determine the right marketing channels to implement
- Create an internal and external workflow for content marketing
- Measure content marketing and communicate results to internal stakeholders