Marketing Made Simple
Marketing Made Simple is a must-have for any marketing professional or small business owner who wants to grow their business. A follow up to the wildly-popular Building a StoryBrand and a feature of co-author Dr. J.J. Peterson, Marketing Made Simple is the ultimate resource that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. Marketing Made Simple helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.
IN THIS BOOK, YOU WILL LEARN:
The three stages of customer relationships.
How to create and implement the one marketing plan you will never regret.
How to develop a sales funnel that attracts the right customers to your business.
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
The keys to wireframing a website that commands attention and generates conversions.
PRAISE FOR THE BOOK
"I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business."
—Amy Burgess, Marketing Consultant
"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works."
—Ian Stewart, Owner/Creative Director of Root Source Digital
"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns."
—Wes Gay, CEO Wayfinder
"Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website."
—Amy Schutte, Owner of Hudson and Co LLC