Measure What Matters
Measure What Matters reveals how the goal-setting system of Objectives and Key Results has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. It shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Praise for Measure What Matters
“I’d recommend John’s book for anyone interested in becoming a better manager.”
“Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world.”
— Reid Hoffman, Co-Founder of LinkedIn
“John Doerr has taught a generation of entrepreneurs and philanthropists that execution is everything. Measure What Matters shows how any organization or team can aim high, move fast, and excel.”
— Sheryl Sandberg, Chief Operating Officer of Facebook
“I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.”
— Anne Wojcicki, Founder and CEO of 23andMe
“Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.”
— Gordon Moore, Co-Founder of Intel
“Measure What Matters will transform your approach to setting goals for yourself and your organization. John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.”
— Mellody Hobson, President of Ariel Investments
“John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.”
— Jonathan Levin, Dean of Stanford Graduate School of Business
“Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.”
— John Chambers, Executive Chairman of Cisco
“In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.”