Rethinking Competitive Advantage
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Link
Cost
Paid
Published
2020
Full Name
Rethinking Competitive Advantage: New Rules for the Digital Age
Rethinking Competitive Advantage is a lively and accessible guide illustrating what it takes for companies to compete against digital giants like Amazon and Google. Filled with behind-the-scenes stories of companies like Netflix, Amazon, Fidelity, and Alibaba, this book highlights the tools these behemoths have relied on to reimagine customer experience and build competitive advantage: platform, data, and ecosystem. Rethinking Competitive Advantage reveals the "secret sauce" behind some of the world's leading companies and shows you what you must do to compete.
