Sweat Equity
Sweat Equity examines the multibillion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. It profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people are becoming increasingly obsessed with looking and feeling better. Sweat Equity goes to the heart of the movement where mind, body, and big money collide.
Praise for Sweat Equity
"Sweat Equity is a masterful blend of cold hard facts and warm engaging stories. It's about the difference between a passing fad and an enduring legacy. It's about how a few passionate, quirky entrepreneurs can create an industry and, in the process, change the world."
― Ashley Merryman, co-author of Top Dog: The Science of Winning and Losing
"Jason Kelly pulls back the curtain on the new economy of the self. Through compelling storytelling and thorough research, he shows readers for the first time the inner workings of a multibillion-dollar industry that is all around us―and growing rapidly. If you are a participant or an investor in any aspect of 'mind and body' fitness, Sweat Equity is a must-read."
― Loren Steffy, author of Drowning in Oil: BP and the Reckless Pursuit of Profit and The Man Who Thought Like a Ship
"In Sweat Equity, Jason Kelly traces a profound and ongoing social revolution that began―quaintly, it now seems―with aerobics and triathlons and now includes yoga pants, wearable fitness technology, and boutique spin sessions that verge on therapeutic performance art, all of it documented in explicit, meticulous detail through the ultimate medium of human transformation, money."
― Mark Schatzker, author of Steak and The Dorito Effect
"Sports and fitness have for a long time united the passions of fans as well as professional and recreational athletes, and these passions have developed into a booming industry. Jason Kelly has pulled together the stories of some of the most astute entrepreneurs and investors of how they have developed their Sports technology products and brands. The Hawks and our sponsors are constantly tapping this convergence of Sports and personal fitness as we connect with our fans and customers."
― Steve Koonin, CEO, Atlanta Hawks
"I've seen first-hand the communities created by runners, cyclists, and fitness enthusiasts. As the proud home of one of the world's biggest and fastest marathons, Chicago is a hub of the new fitness economy that Jason Kelly describes so well."