The E-Myth
The E-Myth is a phenomenal bestseller that dispels the myths about starting your own business. It points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. This book walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.
Praise for The E-Myth
"Gerber loves to exhort people to develop powerful visions for their companies."
— Fortune
"Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years."
— Trish Lind, T. Lind Graphics
"Without a doubt, the most important message for our company over the next decade."
— The John Hancock Insurance Group