The Facebook Effect
The Facebook Effect is an exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. In this book, veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. He also tells us how Facebook was created, why it has flourished, and where it is going next. The Facebook Effect is the ultimate inside story and the definitive guide on how Facebook became the social media giant it is today.
ABOUT THE FACEBOOK EFFECT
Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives.
He tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet.
The book has been published in 32 languages, including Vietnamese, Croatian, and Catalan.
It is also available in the UK, British Commonwealth, Russia, China, Spain, Latin America and elsewhere.
PRAISE FOR THE BOOK
"A thoughtful, even-handed analysis of the Web site's impact... "The Facebook Effect" leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power."
—David Pogue, The New York Times
"Engrossing... A detailed and scrupulously fair history of Facebook."
—Rich Jaroslovsky, Bloomberg Businessweek
"Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world's second-most-visited site after Google."
—Michiko Kakutani, The New York Times
"Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on."
—Don Tapscott, The Globe and Mail
ABOUT THE AUTHOR
David Kirkpatrick is one of the world’s top technology journalists and the Founder of Techonomy, a conference and media company.
Previously, he spent 25 years at Fortune, and founded and hosted its Brainstorm and Brainstorm Tech conferences. During his time at Fortune, he covered the computer and technology industry as well as the impact of the Internet on business and society.
Today, he focuses on climate tech, climate action, and the crisis of global heating.