The Social Media MBA in Practice
The Social Media MBA in Practice provides the most comprehensive set of blueprints available in one book for delivering social media strategies more successfully. It includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Ultimately, this book covers all-important strategic social media activities―from improving relationships with customers to generating more sales, product testing to team building.
Praise for The Social Media MBA in Practice
“Holloman’s latest book demonstrates perfectly how, thanks to the rise of social media, companies are reimagining the way they engage with everyone who touches their brand. The Social Media MBA in Practice provides professionals with an insightful selection of social case stories and tactical advice, which should help anyone who wants to create deeper connections with their customers.”
― Xabier Ormazabal, Head of UK Marketing, salesforce.com
“More real-world examples from the social media coalface – bigger and better this time around. Christer has pulled together a fascinating array of social case studies from around the world, so if you are interested in what really goes on to plan, implement and innovate in social media, this is one to read!”
― Will Lockie, Head of Ecommerce, Evans Cycles
“A celebration of practical and pragmatic social media advice. It’s essential reading for anyone wanting to go beyond the ‘why’ of social media and really understand the ‘how’.”
― Jeremy Woolf, Global Digital and Social Media Lead, Text100 Global Communications
“A great mix of practical lessons for anyone in business or consumer social media. Readable. Repeatable. Great stuff.”
― Stuart Handley, Communications Director, Mimecast
“An in-depth insight into the different ways social media is challenging established norms and business processes outside the ‘usual suspects’ of the marketing and communications departments. If you are looking for inspiration on how to use social practices within your organization or even to validate what you are already doing, this book is a must-read.”
― Eb Adeyeri, Senior consultant, Dachis Group
“Christer Holloman has consistently proven himself to be one of Europe’s leading digital figures. His ability to attract to top thinkers in the field is unparalleled, and he is best known for facilitating forward-thinking discussion across the digital marketing spectrum.”
― Alex Yenni, Strategy Director, Blast Radius
“In order to thrive today, and not merely survive, businesses need to connect with their customers and stakeholders in ways the world has never seen before. Fortunately, there are many intrepid companies leading the way and Christer Holloman has done a superb job of capturing their examples. Any executive wanting to learn from some of the world’s very best examples of social adoption and implementation should read this book sooner … definitely not later.”
― Michael Netzley, PhD, Academic Director, SMU Executive Development, Singapore Management University